Alex’s career in developing marketing and communications campaigns and messages for the public, private and non-profit sectors spans more than 15 years. In 2009, she founded Outreach Communications where she has developed communications strategy and campaigns for clients such as the Ontario Human Rights Commission, the Ontario Pay Equity Commission and the Women’s College and Princess Margaret hospitals.
Alex’s career in marketing and communications began in telecom in the late 90’s where she led a multi-lingual national campaign for a telecom up-start that targeted specific linguistic and cultural groups. This work on a bottom-up marketing approach focused on communities led Alex to work in the non-profit and public sectors where she held communications positions in the policy and strategic planning branches at the Ontario Human Rights Commission and as Diversity, Inclusion and Accessibility Coordinator for the Ontario Ministry of the Attorney General. Through her consulting work, Alex has worked extensively with organizations to advance issues relating to diversity, inclusion and equity, human rights, workforce development, health, and neighbourhood sustainability.
Alex is an active member of the Editors’ Association of Canada, the Association for Project Management and Canadian Women in Communications.
Alex’s interests lie in translating policy, public affairs and community development concepts and ideas in a way that facilitates communication, empowers communities – and makes change happen.
“Alex has a complete understanding of what makes good communications. She is creative while being attentive to details and deadlines; she is thoughtful as a writer and editor with a clear prose style … she will surprise you with value-added you did not anticipate. I recommend her unreservedly.”
-Kevin Marsh, Manager, Communication and Issues Management, Ontario Human Rights Commission